Platform Enables Seamless Collection, Curation and Display of User-Generated Content
IRVINE, Calif. – Jan. 1, 2019- The Indi Engagement Cloud allowing individuals to engage with their favorite brands through user-generated videos and photos can now be embedded into websites and apps by their favorite brands and retailers to further enhance direct engagement of customers, associates, fans, followers and influencers.
The Indi Engagement Cloud is a SaaS video platform that helps brands engage their customers and associates directly in their digital properties by creating shoppable, commissionable video reviews and engagement challenges to drive community, brand awareness and performance-based online sales from social media. Key outcomes include a highly engaged customer base, dramatically extended social media reach and robust social and sales data along with new revenue, income and reward opportunities.
The embed capability fully integrates the Indi Engagement Cloud throughout the site or app for optimum ease of use for those posting and viewing content about the brand. To provide maximum flexibility, single or multiple engagements can be embedded, specific content can be selectively included for display, and in all cases the brand maintains curatorial control. User-generated videos and photos can be reviewed and then once approved automatically posted to the site or app dynamically to keep the content fresh and motivate repeat visits and posts.
“One of our key priorities is making the engagement experience as enjoyable and productive as possible for all parties. That includes a simple process for embedding so that engagement points and powerful, curated, user-generated content is highly visible on the website or app to further boost participation, brand reinforcement and sales,” said Indi CEO Neel Grover.
Because the engagement is initiated directly on the brand’s website or in its app (as compared to in social media), brands own all the content, receive email addresses, obtain remarketing rights, and have access to robust social media and sales data associated with all submissions.
For more information on the Indi solution, visit www.indi.com.
About Indi Engagement Cloud
Indi Engagement Cloud is transforming engagement and commerce through a unique platform that enables performance-based brand ambassador programs with high-converting, authentic, shoppable content. Benefits include ownership of the engagement by brands, athletes and celebrities as well as new income and reward opportunities for all types of influencers. Ownership of the engagement includes user-generated content and email addresses with remarketing rights as well as robust data to track and optimize performance while accurately managing influencer compensation and rewards. The Indi solution is designed to address significant social media challenges facing brands around restricted reach, increasing costs, vanity metrics, inflated statistics, fake followings, click fraud and lack of access to data that hinder the ability to generate verifiable impact and ROI. www.indi.com